The housing market slump has been fueled by the wave of foreclosures resulting from those “creative” mortgages in our recent past. Last week I talked with Jeff Aicken, a loan officer with Century Mortgage in Louisville, Kentucky to get a professional’s view in layman’s terms on what happened, how it happened, and what real estate agents can do now to make the situation better for their clients and for their own bottom line.
Continue reading »
Tags:
real estate industry,
working with buyers,
working with sellers
Related posts
Not necessarily. In real estate, the quality of your text makes the difference between a potential buyer merely skimming past your listing and having that buyer make first contact with you.
A picture is the “grabber” – it captures immediate attention and entices your target audience to read. But, the description is the “cincher” — it compels your audience to call you, e-mail you or visit your website. And, once you establish contact, you begin the real work of making the sale.
Words add depth and character predisposing buyers toward or against a property they have just discovered. Image and “feel” are particularly important. You must paint a picture, one so personalized they can see themselves stepping into it. The property should be described in terms that make it not merely a house, but a place they want to call home.
Continue reading »
Tags:
marketing,
real estate industry,
working with buyers,
working with sellers
Related posts
Repeat business “insurance” can be as easy as an old-fashioned thank you letter. Kentucky writer and marketing consultant, Angela Allen Parker, helps you sit down and say thanks to your clients with a pen and paper.
Continue reading »
Tags:
business building,
communication,
marketing you,
working with buyers,
working with sellers
Related posts
An outline of the basic elements of writing effective classified advertisements for real estate agents, owners selling their own home, and realtors.
Continue reading »
Tags:
working with buyers,
working with sellers
Related posts
