writing and marketing magic

Web 2.0 for Real Estate Agents: Content, Collaboration, Creativity

king and queen playing cardsWeb two-point-oh. You have been hearing about it several years and in 2007, it was EVERYONE’s favorite online buzzword.Now it’s 2008 and all you know is that you are supposed to be more “involved” online and that you probably need to sign up for a bunch of “social networking” sites and get some cool widgets to make your site score more visitors.

You also know that you don’t have the time to send messages to people on MySpace (and you don’t really want to). So, if you can just find the right tool, the right technology, that elusive “thing” you are missing — you can conquer this Web 2.0 frontier. Right? Continue reading »

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Protecting Your Web Content (PART II) …

So, someone lifted your website content. And there it is, plastered all over your competition’s website. The more you think about it, the angrier you get. Ok, take a deep breath and let’s consider the options, shall we?

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Protecting Your Web Content (PART I)

What should be done if you find some of your original web content on another site? And, how can you protect your online text?

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Testimonial Talents - Securing Sweet Somethings

As Valentine’s Day approaches, you cherish the sweet little things your loved ones say to you… but do you keep a file of the nice things your satisfied clients say? You should. Word-of-mouth marketing is essential for real estate success, so why not help spread “the good word” yourself? If you think that you don’t have testimonials, you may not be looking in the right places. If you don’t have a file in your marketing folder called “testimonials,” chances are good that you are missing golden opportunities.

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Producing A Polished Privacy Policy For Higher Profits

Privacy is a growing concern on the Internet. If you aren’t protecting your visitors’ privacy, and making that fact known — your click through rates may be suffering.

This article is written to help real estate agents and Realtors ® determine how to communicate their use of personal information collected on their Internet website.

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Pioneers of the Wild, Wild (Mobile) Web

Guns (out of the holster) secured survival in the Wild West - the phone holstered on your hip may secure success on the mobile technology frontier —here’s how.

 

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