Web two-point-oh. You have been hearing about it several years and in 2007, it was EVERYONE’s favorite online buzzword.Now it’s 2008 and all you know is that you are supposed to be more “involved” online and that you probably need to sign up for a bunch of “social networking” sites and get some cool widgets to make your site score more visitors.
You also know that you don’t have the time to send messages to people on MySpace (and you don’t really want to). So, if you can just find the right tool, the right technology, that elusive “thing” you are missing — you can conquer this Web 2.0 frontier. Right? Continue reading »
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marketing,
social media,
technology,
web content
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The technology playing field just expanded. A new multi-touch technology, incorporated into Microsoft’s Surface product, is due out before the end of the year. It’s being marketed as a corporate tool for restaurants, cell phone distributors, casinos and hotels on the Microsoft site.
As usual, when I see a great new tech tool, I begin to envision how (and if) it will be of benefit to the Real Estate Industry. In this particular case, I see a brave new world opening up for brokerages that lay down the $5,000 - $10,000 required to buy it. Rather than spell it all out, I’d like to create a scenario for you… on how YOUR office might function using this type of technology…
(Disclaimer: I’m NOT a Microsoft advocate. In fact, I’ve been decidedly ANTI-Microsoft for some time (since Vista) and blog about that fact regularly. Despite this, I’m truly impressed with this new product. It’s remarkable.)
Continue reading »
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technology
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I recently received the following email from Lisa Mahoney, a real estate agent in Uxbridge, MA working with RE/MAX American Dream, and am reprinting (and answering) it here with her permission:
Hi there, I am just starting out and have paired up w/ a “team.” No one else uses any real mobile technology (except cell phones). I would like to suggest a few ways to move towards being more efficient and mobile.I spend hours sometimes at an open house, where I could be working etc. So I am wondering what should a good agent have??So far I have a wireless Laptop (not sure if it would work w/ on the road) and a blackberry. Of course a printer/fax but those are not portable. Also what kind of software would I need to have to be able to fax through email online and connect to the internet? How does it all work together?
Sorry for all the questions……this is all so new to me but I LOVE YOUR IDEAS!!!
Thank You,
Lisa Mahoney
RE/MAX American Dream
508-802-3436
www.NewEnglandAmericanDream.com
Continue reading »
Tags:
mobile office,
reader response,
technology
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I have had more calls lately on the topic of blogging than I could ever have imagined. Even my current clients are calling me saying “So you blog for that ONE client? Why aren’t you doing that for ME?!?!”
It’s a sticky situation for a writer and marketer who makes a living capturing and communicating the “voice” of her clients. Saying “I don’t recommend hiring someone to blog for you” has resulted in a slew of calls asking for me to do exactly that.
Go figure. (I think “reverse psychology” may be a marketing technique I should have pursued in the first year of my business – back when I was “hungry” and struggling!) Ah, hindsight…
So, what CAN I do to help you if you are new to the blogosphere? What WILL I do to help you launch your first blog? Continue reading »
Tags:
blogging,
marketing,
technology
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The virtual tour phenomenon has gone pocket-sized and portable in the form of Video Virtual Tour Podcasts. Cutting edge real estate agents are now offering virtual tours in new, smaller and easier-to-use platforms, says Internet Marketing Consultant Angela Parker of www.WickedWordCraft.com, who specializes in helping real estate clients find new, innovative ways to market homes.
“As our society becomes more mobile, our demand for information follows suit,” said Parker. “The real estate industry must meet these demands by creating new, more convenient ways to deliver what clients need and want when they are shopping for a new home.” Continue reading »
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marketing,
technology
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Last month we covered how to select an excellent URL to help build your brand. Since April 26th is World Intellectual Property Day, I wanted to cover a few pointers on how to protect your own intellectual property, your brand, your current projects and even your future endeavors. Here is how you do it …What is Cybersquatting?
Cybersquatters are individuals or companies that buy registration rights for popular, trademarked and established business names with the purpose of reselling to the rightful owner or diverting traffic from the rightful brand-owner to other sites. A few years ago, this was only a problem for large, national and international companies… think “McDonalds and Wal-Mart” – but as the importance of local search increases, cybersquatting for smaller company names and typosquatting (purchasing variations and misspellings of popular names) will be on the rise. This means there is an increasing threat to smaller companies like yours. Brands like yours. Names like yours. Continue reading »
Tags:
branding,
business building,
marketing,
technology
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Last month’s poll indicated that information on productivity tools is what you want most. To help save you money, time, and effort — I’ve developed the following list. (Consider me your own personal field-tester.) After downloading and testing, buying and discarding, dedicating and reconfiguring —I’ve come up with a few Treo gems I consider essential.
Continue reading »
Tags:
get organized,
mobile office,
technology
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One of my articles “Mobility Matters” on the expanded use of smartphones to improve mobility and productivity for real estate agents, appeared in the most recent issue of Real Estate Business Magazine for brokers, owners and managers.
To read the article, pick up a copy of the magazine or view an online PDF copy here.
Tags:
news,
technology
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So the idea of an office in your pocket appeals to you? Great! Now, we need to move the Treo 650 from a basic device to something that would make you want to “write home” – or e-mail, or IM, or text message or phone.
Real estate agents are all about communication and service. If clients can’t find you, and get the answers they need quickly – they move on. So, let’s get you up and running with a few “add-on” programs that help to keep you in touch and on top.
Continue reading »
Tags:
get organized,
mobile office,
technology
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Why carry a cell phone, a laptop, a PDA, lockbox keys and a number of other connectivity and productivity devices when you can set up ONE device that does it all? Let me introduce you to the best little pocket-sized device on the market – and teach you how to customize it for the needs of your real estate business.
Mobility You Can Use
Welcome to the world of the Treo 650. It’s a device that many real estate agents are discovering, but only a few have learned to “trick out” to serve their every need and every whim.
I’ve been writing articles about mobility for several years, I’ve blogged about it on WickedBlog.com for ages, and I’ve even taken the time from my own marketing consultation and writing business to create a website (WickedTreo.com) to help teach real estate agents and other mobile professionals how to use the Treo to improve their business. I know it helps me, and I want to help others learn how to use this all-in-one device to organize and improve their businesses and their lives. I believe in the importance of unwired mobility for real estate professionals and I volunteer a good deal of my own time to promote it and show others how to use it. Continue reading »
Tags:
get organized,
mobile office,
technology
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