People may not like change, but search engines love it! In fact, many SEs handsomely reward dynamic content, as witnessed by the popularity of the SEO darling: the blog. MSN and Google, in particular, are enamored with websites that provide constantly changing content.
But, if you don’t want to blog, how can you take advantage of this SEO fact? By carefully describing your latest listings! Want to leverage your listings for improved search engine rankings? Continue reading »
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marketing,
seo
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Real Estate Business Magazine published my article “Diving for Pearls” in the November issue. A client picked up a copy of the magazine while at the NAR conference in California, and sent it to me this week.
The article discusses the five steps you need to take to get listed in the local search engines and even discusses the importance of including GPS information in metatags.
I’ll be writing more on this topic in the future, since the importance of local search in increasing daily.
In the meantime, if you would like to read a PDF of the article, I’ve uploaded it HERE.
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marketing you,
real estate industry,
seo
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In my last column, I promised a “part two” to further explore the RSS concept and how you can use it to enhance your business. A few readers have asked about the difference between a Blog from an RSS feed, so let’s start there.
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communication,
marketing,
seo,
technology
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What will be the outcome of Microsoft’s latest controversial approach to high ranks in Google’s search engine? SEO expert forums are buzzing over these alleged “black hat SEO” tactics.According to the Information Security Glossary, White Hat hackers are those who perform hacking for legitimate reasons — like testing security systems for flaws and holes. Black Hats, on the other hand, perform clandestine activities for malicious reasons.
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marketing,
news,
seo
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Want to know who is using which search engine, and the statistics of that use? Demographic information on search engine use has recently been released by Hitwise which may help you to better target your Internet marketing efforts.
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marketing,
seo,
technology
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