The housing market slump has been fueled by the wave of foreclosures resulting from those “creative” mortgages in our recent past. Last week I talked with Jeff Aicken, a loan officer with Century Mortgage in Louisville, Kentucky to get a professional’s view in layman’s terms on what happened, how it happened, and what real estate agents can do now to make the situation better for their clients and for their own bottom line.
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real estate industry,
working with buyers,
working with sellers
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It’s beginning now. I’ve been watching as the real estate market begins to dance on the edge of a sheer cliff and I hold my breath expecting a shaky, but undeniable plummet. I don’t think it’s merely a “natural” readjustment resulting from an overly inflated market (although I do think the market is terribly inflated). I think that a combination of economic factors, including a higher cost of basic goods (especially gas) have created a climate for a major housing market readjustment.
But I believe that there are other, more significant causes…
Let me be openly opinionated for a moment… Continue reading »
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real estate industry
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If you are considering redoing a bathroom before putting your house on the market, or if you are a real estate agent advising clients, you may be interested in the latest survey on… of all things… what people hate in bathrooms.
A UK plumbing company hosted the survey and secured over 1300 responses. To learn more visit PlumbWorld.com at: www.plumbworld.co.uk/info-107.
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real estate industry,
working with sellers
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It’s not easy to cut through the financial red tape of running a small business or your own real estate business. On January 19, with the help of a teleseminar from www.RemoteProfessionals.com, it might get just a bit easier.(Jupiter, FL – December 19, 2005) One of the most difficult aspects of running a small business is often managing the books. The financial and tax implications of the entrepreneurial and small business endeavors can be overwhelming. On January 19, 2005, a 15-year veteran bookkeeper will offer tips to help make preparations for April 15, and the rest of 2006, a little easier for small business owners. Continue reading »
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business building,
news,
real estate industry
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Real Estate Business Magazine published my article “Diving for Pearls” in the November issue. A client picked up a copy of the magazine while at the NAR conference in California, and sent it to me this week.
The article discusses the five steps you need to take to get listed in the local search engines and even discusses the importance of including GPS information in metatags.
I’ll be writing more on this topic in the future, since the importance of local search in increasing daily.
In the meantime, if you would like to read a PDF of the article, I’ve uploaded it HERE.
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marketing you,
real estate industry,
seo
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Not necessarily. In real estate, the quality of your text makes the difference between a potential buyer merely skimming past your listing and having that buyer make first contact with you.
A picture is the “grabber” – it captures immediate attention and entices your target audience to read. But, the description is the “cincher” — it compels your audience to call you, e-mail you or visit your website. And, once you establish contact, you begin the real work of making the sale.
Words add depth and character predisposing buyers toward or against a property they have just discovered. Image and “feel” are particularly important. You must paint a picture, one so personalized they can see themselves stepping into it. The property should be described in terms that make it not merely a house, but a place they want to call home.
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marketing,
real estate industry,
working with buyers,
working with sellers
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Last month we discussed how to court expired listing clients. This month we will discuss how to build an expired listing niche for your real estate business and why you should consider “niching” as a powerful way to expand your business.
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marketing properties,
real estate industry,
working with sellers
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Last time we discussed how to approach the expired listing owner. This month we will cover how to prove your value to these potentials —even before they become clients. This five-step approach to courting the expired listing homeowner will help you convert their expired listings into your new listings!
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marketing properties,
real estate industry,
working with sellers
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The bravest aerial artists work with nets. The boldest brokers are working without wires. When Miquel Berger, CRB, launched his brokerage, he set up a wireless local area network. Here’s how.See the full story as a PDF. The article originally appeared in the October/November 2003 edition of Real Estate Business Magazine.
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interview,
mobile office,
real estate industry,
technology
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In this final installment of this article series you will learn how to help independent sellers become educated about safety issues in relation to showing their home and will effectively debunk the myth that selling a home solo saves money.
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marketing properties,
marketing you,
real estate industry,
working with sellers
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