The energy and enthusiasm of youth is amazing. It utilizes the leverage, strength, and sheer “force of will” to grow, mature and eventually to become self-sufficient. The same is true of your small business.
You watched in awe as your business grew. (Never mind the lack of sleep and the volume of work you endured to make it happen). Every tiny success made you work harder and kept you moving forward.
Then you were breaking even (or maybe even making a small profit) but the business needed your constant, careful guidance. Later, you were forced to endure a stretch of “business adolescence” complete with the inevitable identity crisis.
You were forced to make difficult decisions about the direction your business should take. You knew benign neglect wouldn’t work and even your focused diligence didn’t prevent some small details from wiggling out of your grasp. There was so much to juggle!
Now the business isn’t quite so needy. Finally, it has matured enough that you don’t have to tend it 24/7 and you are officially playing with the “big boys.” A mature business obtains the power of experience, professionalism and polish.
Showcasing these traits makes your business more appealing to the best clients and helps you to secure your place in your industry. It’s time your business “dress” for success… I’ll show you how in five easy steps! Continue reading »
Tags:
business building,
marketing,
online image
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Perhaps you have decided to create a blog for your business. Let’s say, just for argument, that you have already selected your blog software, you have selected a name and a tagline, you even have an idea on how to approach your first post… but what you don’t have is a good, well-branded and beautifully colored blog template.
I found a wonderful little online tool that will hold your hand through the process of color selection — Continue reading »
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blogging,
online image
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So, someone lifted your website content. And there it is, plastered all over your competition’s website. The more you think about it, the angrier you get. Ok, take a deep breath and let’s consider the options, shall we?
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Tags:
marketing,
online image,
web content
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What should be done if you find some of your original web content on another site? And, how can you protect your online text?
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marketing,
online image,
web content
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Privacy is a growing concern on the Internet. If you aren’t protecting your visitors’ privacy, and making that fact known — your click through rates may be suffering.
This article is written to help real estate agents and Realtors ® determine how to communicate their use of personal information collected on their Internet website.
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Tags:
business building,
communication,
marketing,
online image,
web content
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Guns (out of the holster) secured survival in the Wild West - the phone holstered on your hip may secure success on the mobile technology frontier —here’s how.
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Tags:
communication,
marketing,
mobile office,
online image,
real estate industry,
technology,
web content
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The third installment covers design approaches you should avoid and explains why they may not be the most effective choice for your site.
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business building,
marketing,
online image
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This second installment covers considerations while building your navigation plan for your website, including things to use and other items you should avoid.
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business building,
marketing,
online image
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First impressions matter in the Internet world. Your index page should be planned to be useful and inviting. This article covers the importance of clearing the virtual “clutter” from your website to ensure that the visitor is encouraged to stay.
This four part series was developed by a Kentucky writer, marketing consultant, and Virtual Assistant to help her real estate, Realtor ®, and other small business clients succeed.
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Tags:
branding,
marketing,
online image
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