You want to blog. You may have already started to blog, but you worry about the content… and your concerns are being fed by reports of bloggers not having the same rights as journalists. You wonder:
- What if I get in legal trouble?
- What if someone sues me?
- What if a typo changes something I’m trying to say?
- How can I protect myself?
Bloggers are communicators. We (as a group) need to be heard, to share information and to stand surefooted alongside our opinions. We need to know where to go to get the real story about our rights, or protection and how the current legal climate may affect our blogs. Continue reading »
Tags:
blogging
Related posts
If you read my articles, you know I think you should be blogging. You should. Period.
But if you read my stuff, you also know that I don’t advocate ghost bloggers, nor do I ghost blog for others. But, I have run into a writer who has a firm handle on the ethical side of helping business people blog — and her name is JJ Murphy.
She offers blogging assistance to the shy would-be blogger to help you get your ideas — your OWN ideas — down in print and published on your blog. So if you know the articles you should be writing, but never have the time to finish up the ideas, she may be your first-class ticket into the blogosphere. Continue reading »
Tags:
blogging,
business building
Related posts
Perhaps you have decided to create a blog for your business. Let’s say, just for argument, that you have already selected your blog software, you have selected a name and a tagline, you even have an idea on how to approach your first post… but what you don’t have is a good, well-branded and beautifully colored blog template.
I found a wonderful little online tool that will hold your hand through the process of color selection — Continue reading »
Tags:
blogging,
online image
Related posts
When you blog, you should always give serious thought to the headline.
After all, many RSS feeds will only pick up your headline for the
initial display. People browsing your blog won’t make it past a
headline that leaves them cold. And, from a search engine perspective,
the keywords in a headline are “weighted” much heavier than simple body
text.
Blog Headlines
- Keep your headlines snappy (brief and interesting) for your readers
- Use keywords, but don’t overuse them – this is the opportunity for
you to use a variety of terms that relate to your specialty or your
real estate niche as used in that particular blog entry
- Capture the eye of searchers who may otherwise miss your primary keywords.
- Be bold
Continue reading »
Tags:
blogging,
marketing
Related posts
I have had more calls lately on the topic of blogging than I could ever have imagined. Even my current clients are calling me saying “So you blog for that ONE client? Why aren’t you doing that for ME?!?!”
It’s a sticky situation for a writer and marketer who makes a living capturing and communicating the “voice” of her clients. Saying “I don’t recommend hiring someone to blog for you” has resulted in a slew of calls asking for me to do exactly that.
Go figure. (I think “reverse psychology” may be a marketing technique I should have pursued in the first year of my business – back when I was “hungry” and struggling!) Ah, hindsight…
So, what CAN I do to help you if you are new to the blogosphere? What WILL I do to help you launch your first blog? Continue reading »
Tags:
blogging,
marketing,
technology
Related posts
Let’s say you have decided that blogging really IS a good idea. And, you are ready to have a blog on your own website. The only problem you face is an innate abhorrence of writing.
So you are looking for an easy way out. You ponder the options… and determine that you should hire someone to do your blog. After all, this will get you blogging (that really “in” thing to do for your online marketing) and will make the whole process as painless as possible, right?
WRONG.
Since I am a blog advocate (and a freelance writer), I’ve had quite a few inquiries lately about blogging services. Writing about blogging has resulted in a page one ranking on Google for blog writing services. But, Google is a fickle friend, so I don’t expect to retain that ranking for long.
In the meantime, I’m enjoying quite a bit of web traffic on this topic and I get quite a few questions on ghost blogging. I want to address some of those questions here. Continue reading »
Tags:
blogging,
marketing,
marketing you
Related posts
I haven’t beaten the blogging drum in awhile, at least not publically. Of course I believe in blogging. It works for me, it works for others.
Like you, many of my clients come from referrals. The rest are a result of reading my articles and my blogs. It’s that simple. I preach blogging. I “walk the talk” of blogging. I do it and I encourage (and even coerce) my clients to follow suit.
I’m a believer, and I have a story to tell about a client of my own who is a recent convert. Continue reading »
Tags:
blogging,
marketing you
Related posts
Last month we talked about whether or not a blog is in your business future. If a real estate business blog is on your horizon this month’s column will show you how to get started!
Blogging should be a joy, not a chore. Selecting the best blogging tools for your level of expertise is the first step. If you must wrestle your technology to begin, your chances of effective follow-through diminish.
Let’s face it… you are busy! You want to blog, you want to inform potential clients about local real estate issues, you want to keep a good “front line” as a resource – the place to turn – but you can’t afford too much time away from revenue-producing activities to do it. Continue reading »
Tags:
blogging,
marketing
Related posts
Businesses on the web are blogging their way to marketing success. Blogging has become increasingly popular from corporate CEO to sole proprietors. How does this form of online writing help a company’s bottom line and who should consider writing a blog? More importantly, who shouldn’t?
A blog (short for web log) is a dynamic, regularly updated journal entry created in “real time” and uploaded to your website or blog server. For real estate professionals, it can be a fantastic marketing tool. It’s now hit the mainstream and if you have ever considered a blog for your Real Estate website, it’s time to move forward with your plans!
Continue reading »
Tags:
blogging,
business building,
marketing,
marketing you
Related posts
(Dunnville, KY – November 3, 2005) Blogging has received considerable attention in the traditional press. Although many companies have embraced the blog phenomenon, some larger companies and a few major publications find the power of blogging threatening. In online marketing circles, experts continue to praise blogging as an excellent tool to help businesses – especially small businesses – succeed. On November 17th, www.RemoteProfessionals.com will offer a teleseminar to help entrepreneurs begin their own business blog. Continue reading »
Tags:
blogging,
marketing
Related posts
