Comments for Wicked WordCraft: Writing and Internet Marketing Services for Real Estate http://www.wickedwordcraft.com Internet Marketing and Web Copy Writing Services for Real Estate Thu, 15 May 2008 19:30:10 +0000 http://wordpress.org/?v=2.5.1 Comment on Wicked Turns Five by Angela Parker http://www.wickedwordcraft.com/2007/10/31/wicked-turns-five/#comment-425 Angela Parker Fri, 18 Jan 2008 14:27:38 +0000 http://www.wickedwordcraft.com/2007/10/31/wicked-turns-five/#comment-425 Thank you , Jillian. I'm still working out the kinks, and will be for awhile, but I like the way it's shaping up too! Thank you , Jillian. I’m still working out the kinks, and will be for awhile, but I like the way it’s shaping up too!

]]> Comment on Wicked Turns Five by Jillian http://www.wickedwordcraft.com/2007/10/31/wicked-turns-five/#comment-408 Jillian Tue, 15 Jan 2008 16:22:45 +0000 http://www.wickedwordcraft.com/2007/10/31/wicked-turns-five/#comment-408 Love the design of the site. I have added your link to our real estate blog http://www.carollorealestate.typepad.com Love the design of the site. I have added your link to our real estate blog http://www.carollorealestate.typepad.com

]]> Comment on Keyword Tools and Tips for Real Estate Websites by Malcolm Bradley http://www.wickedwordcraft.com/2007/06/22/keyword-and-keyword-phrasestools-and-tips-for-real-estate-websites/#comment-34 Malcolm Bradley Mon, 12 Nov 2007 21:21:11 +0000 http://www.wickedwordcraft.com/wordpress/2007/06/22/keyword-and-keyword-phrasestools-and-tips-for-real-estate-websites/#comment-34 Hi - just a tip - try this website. Google looks for related words. This is a free tool to help you with your text to make it more 'searchable' as Google looks not only at the keywords that you want to use but also the words that surround your keywords. Hope this helps! http://www.quintura.com/ Hi - just a tip - try this website. Google looks for related words. This is a free tool to help you with your text to make it more ’searchable’ as Google looks not only at the keywords that you want to use but also the words that surround your keywords.

Hope this helps!

http://www.quintura.com/

]]> Comment on Is Your Business Having An Identity Crisis? by Angela-Parker http://www.wickedwordcraft.com/2007/07/16/is-your-business-having-an-identity-crisis/#comment-7 Angela-Parker Wed, 18 Jul 2007 19:32:53 +0000 http://www.wickedwordcraft.com/wordpress/2007/07/16/is-your-business-having-an-identity-crisis/#comment-7 How kind of you Sonya! I enjoyed our conversation and wish you all the best. (Keep me posted on your progress.)<p>---<br>Angela<br /> The "Wicked" Behind the WordCraft How kind of you Sonya! I enjoyed our conversation and wish you all the best. (Keep me posted on your progress.)

—
Angela
The “Wicked” Behind the WordCraft

]]> Comment on Is Your Business Having An Identity Crisis? by Sonyamedia http://www.wickedwordcraft.com/2007/07/16/is-your-business-having-an-identity-crisis/#comment-6 Sonyamedia Wed, 18 Jul 2007 19:05:20 +0000 http://www.wickedwordcraft.com/wordpress/2007/07/16/is-your-business-having-an-identity-crisis/#comment-6 <p>I read an interesting article about Angela's success and so I emailed her. I asked her how she did it and she actually took the time to call me back in person and speak with me. I was so shocked that in today's world someone would do something for someone else without expecting anything in return! Her expertise, experience, and positive attiude is no doubt why she is such a success. She was such an inspiration. She gave me a little homework assignment with some very good advice which I plan on doing. She also knew exactly the most important questions I should be asking myself. I will definitely keep up with her Web site and will pass her info along to anyone I know who might need to hire her for her services. Although I'm not sure if starting another venture is something I can do at the moment but I'm sure it will be at some point. -Sonya</p> I read an interesting article about Angela’s success and so I emailed her. I asked her how she did it and she actually took the time to call me back in person and speak with me. I was so shocked that in today’s world someone would do something for someone else without expecting anything in return! Her expertise, experience, and positive attiude is no doubt why she is such a success. She was such an inspiration. She gave me a little homework assignment with some very good advice which I plan on doing. She also knew exactly the most important questions I should be asking myself. I will definitely keep up with her Web site and will pass her info along to anyone I know who might need to hire her for her services. Although I’m not sure if starting another venture is something I can do at the moment but I’m sure it will be at some point. -Sonya

]]> Comment on Marketing Isn’t a Dirty Word..It Just Seems That Way by Angela-Parker http://www.wickedwordcraft.com/2006/01/19/marketing-isnt-a-dirty-wordit-just-seems-that-way/#comment-4 Angela-Parker Fri, 27 Jan 2006 11:37:17 +0000 http://www.wickedwordcraft.com/wordpress/2006/01/19/marketing-isnt-a-dirty-wordit-just-seems-that-way/#comment-4 Should you trademark a phrase? That depends. Trademarking is expensive and time-intensive. It should not be undertaken lightly. If you plan to use the phrase as an essential portion of your branding, then you should consider the protection that trademarking offers. But, if it's something that may change in the near future, or something you may update or "tweak" as your business grows, I'd wait. Starting and running a business is an expensive proposition, you shouldn't make any more financial commitments and you should safeguard your expenditure of time as much as possible through the process, so you don't burn out. --- Angela The "Wicked" Behind the WordCraft Should you trademark a phrase?

That depends. Trademarking is expensive and time-intensive. It should not be undertaken lightly.

If you plan to use the phrase as an essential portion of your branding, then you should consider the protection that trademarking offers. But, if it’s something that may change in the near future, or something you may update or "tweak" as your business grows, I’d wait.

Starting and running a business is an expensive proposition, you shouldn’t make any more financial commitments and you should safeguard your expenditure of time as much as possible through the process, so you don’t burn out.

—
Angela
The “Wicked” Behind the WordCraft

]]> Comment on Marketing Isn’t a Dirty Word..It Just Seems That Way by Anonymous http://www.wickedwordcraft.com/2006/01/19/marketing-isnt-a-dirty-wordit-just-seems-that-way/#comment-3 Anonymous Wed, 25 Jan 2006 23:21:37 +0000 http://www.wickedwordcraft.com/wordpress/2006/01/19/marketing-isnt-a-dirty-wordit-just-seems-that-way/#comment-3 Marketing isn't a dirty word - it's bushwhacking through difficult terrain up a steep mountain in extreme weather - made easier with a Sherpa. Marketing has its own vocabulary (niche, branding, angle, hook) and learning curve. I continually struggle with defining my niche, being helpful to others and -my biggest challenge - correctly interpreting the feedback I get. Today's adventure: is branding the same thing as Trademark? The feedback I got on a written draft was "You should Trademark that phrase." If it resonates with one person, does it resonate with others? Is this where I set up some kind of poll or market research study? Is there a benefit to Trademarking a phrase? Is it worth the time and effort to research and complete an application? Marketing isn't a dirty word - it's a way of understanding human need. I can learn certain techniques. But mastery of marketing is not simply technical skill, it's a gift. Marketing isn’t a dirty word - it’s bushwhacking through difficult terrain up a steep mountain in extreme weather - made easier with a Sherpa.

Marketing has its own vocabulary (niche, branding, angle, hook) and learning curve.

I continually struggle with defining my niche, being helpful to others and -my biggest challenge - correctly interpreting the feedback I get.

Today’s adventure: is branding the same thing as Trademark?

The feedback I got on a written draft was "You should Trademark that phrase." If it resonates with one person, does it resonate with others? Is this where I set up some kind of poll or market research study?

Is there a benefit to Trademarking a phrase? Is it worth the time and effort to research and complete an application?

Marketing isn’t a dirty word - it’s a way of understanding human need. I can learn certain techniques. But mastery of marketing is not simply technical skill, it’s a gift.

]]> Comment on Romancing the Search Engines: Small Changes Make a Dramatic Difference by Angela-Parker http://www.wickedwordcraft.com/2006/01/23/romancing-the-search-engines-small-changes-make-a-dramatic-difference/#comment-5 Angela-Parker Wed, 25 Jan 2006 00:46:50 +0000 http://www.wickedwordcraft.com/wordpress/2006/01/23/romancing-the-search-engines-small-changes-make-a-dramatic-difference/#comment-5 You are quite welcome, JJ. Thanks for the heads up on the difficulty with the alt tags, when I cut and pasted my article in, the <> symbols indicated that it actually WAS an alt tag and it hid the portion I was trying to demonstrate. Excellent catch on how to see the "back end" with view source, however. My readers elect a variety of website formats. I just like Geeklog and often recommend a customized Geeklog solution for those clients who want more control in an easy to use package. Getting leading meta information into a Geeklog site is not done through the standard interface, however, and must be done by your webmaster (unless you want to learn the guts of how the database is set up on your control panel and you are fairly proficient with HTML and/or PHP, depending on your set-up.) Static pages can be assigned as index pages on the Geeklog system, but they can also be sub pages, your choice. I would not advise placing additional (duplicate) metas on your static pages. Do a view source on your own page after doing this and you will see the duplication. Metas must be in the header portion of your site. Now, should each page (not static page, but actual web page) contain custom metas to focus the keywords for the content on that particular page? -- yes, if possible. Depending on the website tools you use this may or may not be possible. Check with your website administrator for more information on your particular situation. I hope this helps and thanks for the comments and questions! --- Angela The "Wicked" Behind the WordCraft You are quite welcome, JJ. Thanks for the heads up on the difficulty with the alt tags, when I cut and pasted my article in, the <> symbols indicated that it actually WAS an alt tag and it hid the portion I was trying to demonstrate. Excellent catch on how to see the "back end" with view source, however.

My readers elect a variety of website formats. I just like Geeklog and often recommend a customized Geeklog solution for those clients who want more control in an easy to use package.

Getting leading meta information into a Geeklog site is not done through the standard interface, however, and must be done by your webmaster (unless you want to learn the guts of how the database is set up on your control panel and you are fairly proficient with HTML and/or PHP, depending on your set-up.)

Static pages can be assigned as index pages on the Geeklog system, but they can also be sub pages, your choice. I would not advise placing additional (duplicate) metas on your static pages.

Do a view source on your own page after doing this and you will see the duplication. Metas must be in the header portion of your site.

Now, should each page (not static page, but actual web page) contain custom metas to focus the keywords for the content on that particular page? — yes, if possible. Depending on the website tools you use this may or may not be possible. Check with your website administrator for more information on your particular situation.

I hope this helps and thanks for the comments and questions!

—
Angela
The “Wicked” Behind the WordCraft

]]> Comment on Romancing the Search Engines: Small Changes Make a Dramatic Difference by Anonymous http://www.wickedwordcraft.com/2006/01/23/romancing-the-search-engines-small-changes-make-a-dramatic-difference/#comment-2 Anonymous Tue, 24 Jan 2006 11:41:12 +0000 http://www.wickedwordcraft.com/wordpress/2006/01/23/romancing-the-search-engines-small-changes-make-a-dramatic-difference/#comment-2 This is beautiful. I can see how to apply word variations to my business. I didn't quite understand what search engines want, now I do. Thanks. I didn't see the difference in the IE and Mozilla alt tag example you cited until I clicked on "View" and "Page Source." Taking a baby step to the side of this topic, do most of your readers have Geeklog sites? I'm confused about Geeklog's index page. When I "View" "Page Source" on other Geeklog sites I see the how the metatags are placed on those sites. I cannot figure out how to get my metatag info onto my index page. When I go to Geeklog site for info, I'm still confused. From what I read it appears that the static page on the home page is the same thing as the index page. That can't be right. I have figured out how to insert metatags onto a static page. Do search engines want metatags on all static pages or just the static page on the index page? Do you have any additional words of (or links to) enlightenment on metatags for Geeklog index pages? This is beautiful. I can see how to apply word variations to my business. I didn’t quite understand what search engines want, now I do. Thanks.

I didn’t see the difference in the IE and Mozilla alt tag example you cited until I clicked on "View" and "Page Source."

Taking a baby step to the side of this topic, do most of your readers have Geeklog sites?

I’m confused about Geeklog’s index page. When I "View" "Page Source" on other Geeklog sites I see the how the metatags are placed on those sites. I cannot figure out how to get my metatag info onto my index page.

When I go to Geeklog site for info, I’m still confused. From what I read it appears that the static page on the home page is the same thing as the index page. That can’t be right.

I have figured out how to insert metatags onto a static page. Do search engines want metatags on all static pages or just the static page on the index page?

Do you have any additional words of (or links to) enlightenment on metatags for Geeklog index pages?

]]>