Staging: How to Convince a Homeowner
You just landed a wonderful listing. Congratulations! It’s a tough market right now, but the home is in a good neighborhood and with just a little work it may be sold in a couple weeks.
Then you actually start working with the client. This client is motivated to sell the house, but is completely unwilling to raise a hand to help you stage, show or sell the home.
They want to move because they already have a new house. They don’t want to organize, paint or be bothered with “the old house” and they don’t believe it matters. Your suggestions are meeting with resistance and you get the distinct impression that your recommendation that they paint the dark blue entryway a lighter color is… well… rude.
You don’t want to upset the client, but you can’t engage them in the project. You need them to be cooperative. How do you achieve that goal?
In three easy steps… Continue reading »
Tags: staging, working with sellers