Marketing Real Estate During Tough Times
The real estate industry has experienced an amazing boom cycle during the past 11 years. Most of today’s agents have experienced only a raging market in the midst of incredible growth.
In 2005, according to recently published survey by NAR, 24% of all Realtors® have been in business one year or less and fewer than one third were in business last time the market took a dip.
Since the housing market has been a bit bumpy, some real estate agents have become alarmed. Newer agents, in particular, hesitate to spend any money to build their business. Even some “old hands” have cut or eliminated their marketing and advertising budgets and are running their offices with a “bare bones” approach.
Normally, I’m all for simplification. Usually, I would agree that if you aren’t making money, you should be wary of spending it. But in the current housing climate, I’d like to offer a few thoughts. Continue reading »
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