Marketing Your Blog: Headlines, Story IDs, Feed Placement and Submissions
When you blog, you should always give serious thought to the headline.
After all, many RSS feeds will only pick up your headline for the
initial display. People browsing your blog won’t make it past a
headline that leaves them cold. And, from a search engine perspective,
the keywords in a headline are “weighted” much heavier than simple body
text.
Blog Headlines
- Keep your headlines snappy (brief and interesting) for your readers
- Use keywords, but don’t overuse them – this is the opportunity for
you to use a variety of terms that relate to your specialty or your
real estate niche as used in that particular blog entry - Capture the eye of searchers who may otherwise miss your primary keywords.
- Be bold