Protecting Your Brand: Selecting and Securing the Best Domain Names
Last month we covered how to select an excellent URL to help build your brand. Since April 26th is World Intellectual Property Day, I wanted to cover a few pointers on how to protect your own intellectual property, your brand, your current projects and even your future endeavors. Here is how you do it …What is Cybersquatting?
Cybersquatters are individuals or companies that buy registration rights for popular, trademarked and established business names with the purpose of reselling to the rightful owner or diverting traffic from the rightful brand-owner to other sites. A few years ago, this was only a problem for large, national and international companies… think “McDonalds and Wal-Mart” – but as the importance of local search increases, cybersquatting for smaller company names and typosquatting (purchasing variations and misspellings of popular names) will be on the rise. This means there is an increasing threat to smaller companies like yours. Brands like yours. Names like yours. Continue reading »
Tags: branding, business building, marketing, technology