How to Choose a Domain Name : Big Marketing Power in a Tiny Package
The majorsearch engines now give less “weight” to keywords on your index page’s keyword meta tags. This is good news for those who have quality content, first-rate incoming and outgoing links and for those with thoughtful, effective URLs and excellent metatags in general. Here is how choosing the right domain names can make a big difference in your Web visitor count.
For those relying on heavily on the keyword metatag, those still stuffing location names
into links on the index page, and those still cooperating with “link farms”… the day of
reckoning (and loss of ranking) is probably already upon you.
However, keywords in your domain name and in your title meta tag still carry a great deal of “umph” with the search engine crowd. So…
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If you are rethinking your focus…
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If you are concentrating on your best services in a busy real estate office…
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If you are targeting your ideal client type…
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If you are planning to accomplish your 2006 goals with your website…
…you should carefully consider the URL you plan to use.
Tags: branding, marketing, marketing you