Why did I start Wicked WordCraft?
As I prepare to launch the new “makeover” of WickedWordCraft, I notice how much “sleeker” the new site feels, how it’s less “fluffy” around the edges. It’s less “cute” and I feel a bit nostalgic about the beginnings of Wicked and why I took this path, several years ago. And, I notice all that’s changed for me, for my business and for the Internet since I did.
Like the recent “facelift” here at WWC, the Internet is an example of “new school” over the traditional advertising and print media models that we all know. The Internet is a complex, organic media and it requires a complete rethinking of traditional concepts of marketing. What worked a few years ago — a photo and text printed on the traditional printed page, doesn’t work now. Effective modern modes of marketing require more fluid, dynamic and interactive approaches to communication. Continue reading »
Tags: news