Why carry a cell phone, a laptop, a PDA, lockbox keys and a number of other connectivity and productivity devices when you can set up ONE device that does it all? Let me introduce you to the best little pocket-sized device on the market – and teach you how to customize it for the needs of your real estate business.

Mobility You Can Use

Welcome to the world of the Treo 650. It’s a device that many real estate agents are discovering, but only a few have learned to “trick out” to serve their every need and every whim.

I’ve been writing articles about mobility for several years, I’ve blogged about it on WickedBlog.com for ages, and I’ve even taken the time from my own marketing consultation and writing business to create a website (WickedTreo.com) to help teach real estate agents and other mobile professionals how to use the Treo to improve their business. I know it helps me, and I want to help others learn how to use this all-in-one device to organize and improve their businesses and their lives. I believe in the importance of unwired mobility for real estate professionals and I volunteer a good deal of my own time to promote it and show others how to use it. Continue reading »

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Not necessarily. In real estate, the quality of your text makes the difference between a potential buyer merely skimming past your listing and having that buyer make first contact with you.

A picture is the “grabber” – it captures immediate attention and entices your target audience to read. But, the description is the “cincher” — it compels your audience to call you, e-mail you or visit your website. And, once you establish contact, you begin the real work of making the sale.

Words add depth and character predisposing buyers toward or against a property they have just discovered. Image and “feel” are particularly important. You must paint a picture, one so personalized they can see themselves stepping into it. The property should be described in terms that make it not merely a house, but a place they want to call home.

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So, someone lifted your website content. And there it is, plastered all over your competition’s website. The more you think about it, the angrier you get. Ok, take a deep breath and let’s consider the options, shall we?

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